Home Services Marketing | Michele Mussatto

High Sign

Home Services Marketing

Michele Mussatto has been growing plumbing, HVAC, electrical, roofing, cleaning and landscaping companies since 2018. Founder of High Sign Home Services Marketing, Michele has worked for the nation's biggest home services private equity firms to increase the revenue and brand equity of their acquired brands.

LinkedIn Profile

CV w/Past Clients

Client Work Sample 1

Premium Roofing TV Ad

In 2025 I partnered with Westhoff Partners to grow three newly acquired roofing companies. With plans to rebrand each into one premium parent brand, I developed a branding strategy to position them as the region's most prestigious roofing company, while emphasizing that the company gives back to the community, with a focus on service to veterans and first responders.

Video Storyboard

Storyboard

Client Work Sample 2

Anthony PHCE Rebrand

In 2024 I contracted with Turnpoint Services to rebrand their Anthony Plumbing, Heating, Cooling & Electric brand, Kansas City's largest home services company that had not received a significant rebrand since 1951. I developed 3 options, each which changed the brand image more than the first. They chose the 3rd option, a modern-looking brand refresh to align with their new smart home product lines.

All Variations

Final Version

Home Services Contracts

Feb 2025 - Present

A+ Service Hawaii

Managed website redesign and logo rebrand. Updated site for CRO, SEO and AIO. Increased conversion rate by 83%.
Generate leads to drive sales using Google Ads, Meta, and Yelp. Increased leads by 220% without increasing spend.
Manage social media sites and create content. Increased followers by 35%.

January 2025 - June 2025

KCP Roofing Hawaii

Acted as Marketing Director for three newly acquired roofing brands on Oahu, Maui, & Kauai.
Consulted on choice of call routing, call tracking, CRM, and marketing automation systems.
Generated leads using Google Ads, Meta, and Yelp
Developed branding strategy for launching new brand; designed TV ad and PR plan.

Apr 2023 - April 2025

Apex Service Partners

Acted as Marketing Manager for the Steve’s Plumbing & AC Hawaii brand
Enhanced brand visibility, ensured consistency across channels, and maintained positive post-acquisition brand image.
Implemented marketing strategy across traditional and digital marketing channels.
Managed marketing budget, ensuring optimal allocation of spend; increased overall ROAS from 3.1 to 4.8.
Generated leads to drive sales; modified marketing to meet capacity and call needs.
Increased revenue by 50% by increasing visibility on Google Local Service Ads in the first 6 months.
Increased revenue by 105% in the first 12 months.
Wrote TV and radio scripts, managed production, and ensured adherence and execution.
Supported Mauzy and Sherlock brands' merger and rebranding with graphic design of print, web, and digital assets.

Oct 2021 - April 2023

KOA Process Hawaii

Managed rebrand from Steve’s Plumbing Services to Steve’s Plumbing & AC.
Led expansion into new location and vertical, and increased revenue by 110%.
Implemented online booking and live chat to increase leads and web page conversions by 35%.
Implemented Hatch Text marketing automation to facilitate faster responses to HomeAdvisor, Angi, and eLocal leads.
Wrote TV and radio scripts, managed production, and ensured adherence and execution.
Managed Scorpion ad agency's digital marketing to ensure accuracy and optimize performance.
Provided comprehensive data analysis Excel reports of KPIs and ROI monthly and year over year.

Get in Touch

773-330-7297

mussattomichele@gmail.com